Quick answer: Healthy organizations see 60–85% read rates within 48 hours. The levers: send mid-morning, keep titles specific, reserve SMS for urgency, and never train members to ignore you with daily noise.
How it works
The 30-day read rate sits on the admin dashboard — watch the trend, not one send.
Specific titles (“Office closed Thursday 24 July”) outperform vague ones (“Important notice”) dramatically.
Acknowledgment-required messages concentrate attention; overusing the flag dilutes it.
Frequently asked questions
Why is my read rate low?
Usually send volume too high or timing poor — check the dashboard trend after changing one variable.
Do push-disabled members hurt the rate?
They still count when they open the inbox; genuine non-users are an onboarding issue, not a messaging one.