Quick answer: Activation is a campaign, not an event: personal invites, a launch broadcast with one concrete task, unit heads nudging their own people, and a 30-day dashboard check to find the cold pockets.
How it works
Unit-level activation differences reveal which heads actually announced the app.
The “find yourself, fix your profile” task converts curiosity into a first meaningful action.
SMS invites rescue the smartphone-light segments that email misses.
Frequently asked questions
What's a realistic active rate?
Well-run launches reach 70–90% of genuinely active members in a month.
Do we need training sessions?
Rarely — passwordless sign-in plus one task beats any webinar.