Quick answer: Add a custom field once and it appears on profiles, in imports, in search and in audience filters. Typical organizations run 3–6 custom fields — blood group, batch, membership category, employee ID — without touching any code.
How it works
Fields are defined by admins in minutes and mapped straight from your Excel columns at import.
Filter audiences can target custom-field values — “all O-negative members”, “batch of 2010”.
Visibility rules apply to custom fields exactly as to built-ins.
Frequently asked questions
Can a field be required?
Fields can be marked required for data-entry workflows.
Can we delete a field later?
Yes — definitions are editable; removing one hides its values without corrupting records.