“Send this to all of Dhaka branch” sounds simple until people transfer, join and leave. Jogajog’s Smart Audiences make targeting a definition, not a chore.
Two kinds
- Static — hand-picked members, for one-off groups
- Filter — rule-based (“unit = Dhaka”, “batch = 2015”, “role = admin”) and self-updating as the directory changes
One engine, many uses
The same audience targets broadcasts, scopes notices, drives dues campaigns in Collections, and receives event invitations. Even an event’s checked-in attendees become an audience automatically — so the follow-up thank-you takes seconds, not a copy-paste session.