Quick answer: Ask two questions: does our identity need to be on the app (logo, domain)? Does our organization need to OWN a store-listed app? No/no → Shared. Yes/no → Branded. Yes/yes → White-Label. Data moves with you either way, so deciding small is safe.
How it works
Prestige bodies and federations justify White-Label; most others thrive Branded.
The upgrade path being zero-migration removes the fear from starting cheap.
Budget rule: tier for identity, add-ons for function, wallet for urgency.
Frequently asked questions
Can different chapters be on different tiers?
One organization, one tier — chapters share the organization’s identity.
What do most organizations choose?
Shared to start, Branded within two quarters — the funnel is the design.