Communication

WhatsApp broadcast channel: what’s coming and how the wallet handles it

April 17, 2026 · Jogajog team · 2 min read

Quick answer: WhatsApp joins as a second prepaid channel using approved business templates, sharing the same Messaging Wallet and the same rule: zero balance never blocks in-app or push delivery. It activates as business-provider agreements land.

How it works

Template-based delivery keeps organizations compliant with WhatsApp’s business rules.

One wallet funds both channels — no separate balances to babysit.

Channel choice stays per-broadcast: push for most, SMS/WhatsApp for reach-critical sends.

Frequently asked questions

Can we use WhatsApp today?

The groundwork ships in-product; live sending switches on with provider onboarding.

Will prices match SMS?

Each channel carries its own transparent per-message rate in the wallet.

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